I’m doing 2 open houses this weekend, and I thought of a topic that home sellers often ask me about…. Do open houses really work??
There are advantages for both sellers and Realtors when they have open houses. You get to show off your beautiful home, and we get to meet more people who are at least willing to get out of their car to look at a house. It can be quite disappointing when nobody comes to the open house, which does happen sometimes. However, there have also been occasions when the one person who comes to the open house is the person who ends up buying the home. It only takes one buyer, it just has to be the right one.
So, my answer is that it is different week by week. I try not to schedule my open houses to overlap with Colts games, or big races. Sometimes I have nobody come to the open house, sometimes I have had 15-20 people through. One house I’ve sold actually sold to someone who came to the open house. I like to do them, because you never know which marketing strategy is going to work until you try it. It is better to try it all, try to get as many people into the house as possible.
Here are some more resources about open houses. Weigh the pros and cons, let me know if you think they are helpful or not. Please leave your comments too!
This MSN article looks at the other side of open houses, saying they are not really helpful for sellers.
Here is an About.com article that discusses how to have a good open house and a little bit about if they are worth it.
This one is Realtor.com’s take on the open house topic.